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To investigate the dynamics of the Europe ‘92 project, we have applied Johan Arndt's Political Economy Paradigm, four dimension of which are: external, internal, polity, and economy. These will provide us with an extensive domain of interactive and interrelated components. Our analysis of the so‐called Internal Market supports the notion that Europe '92 will be a new actor, on the global scene. This will have far‐reaching and pronounced effects on the political dynamics of the new global security system characteristics of the post‐hegemonic multipolar structures. Our arguments suggest that the long term implications of Europe '92 may well indicate cross‐border interactions among states of the magnitude that can and should integrate the U.S. and Japanese economies. Furthermore, no hegemonic power is certain to emerge from such a complex international political economy, for in a not too distant future all nations will likely have developed interests in some type of cooperation. The logical progression of this trajectory points to further predictability in and global stability for the interstate relations.

Claims that the consumer behaviour field, during the last two decades, has become both multinational and multidisciplinary. States that marketing with its consumer behaviour, has become the most import sub‐field, while significant contributions to its understanding have been made by economists, psychologists, sociologists and political scientists. Attempts to prove that integrating the field into comprehensive models has not been very successful thus far, by using a different track. Organizes into 9 sections and addresses, finally, the further development of consumer theory and research. Posits that the majority of studies on consumer behaviour have approached the subject matter at the individual, rather than the group, level. Summarizes that the ‘gospel’ preached is that of individual, proactive, foresightful choice ‐ which is compatible with rationalistic culture, stressing volition and personal responsibility by broadening the field of consumer behaviour

This review of normative and descriptive advertising research studies concludes that the studies have resulted in few great ideas. In spite of a quantitatively impressive research tonnage, the studies are unsystematic, the methods are often weak in validity, and the results are often irrelevant to the problems of advertising.To improve the state of the art, more emphasis on theory building is necessary. In particular, more attention should be directed toward formulating appropriate “models of man” and toward developing meaningful categories of the functions played by advertising. In addition, advertising studies would benefit by more breadth in behaviour, more breadth in space, and more breadth in time.

Examines why the public are becoming increasingly concerned about marketing practices and corporate responsibility. States that present and future marketing executives in Norway have investigated these issues – but even so they were just as critical on issues where their personal experiences as consumers seemed to have been evoked. Reports that a self‐administered questionnaire was completed by members of three groups: a business executive group; a college students group; and a group of first and second‐year high school students. Gives the results and discusses them in detail. Concludes that the research gives reason for some hope that in the future more initiative may come from sources within the industry itself.

Marketing should be developed into a behavioural science concerned with the social instruments through which members of society receive their standard of living.

Initiates a reopening of Shelby Hunt's award‐winning article model addressing the nature and scope of marketing even though thought of as provocative and influential. Discusses, first, the three dichotomies model, second the theoretical status and then, third, the three proposed dimensions and categories used are examined. Further explores Hunt's conceptual, adequacy and dimensions of his model and gives explanations and theories within. Concludes that this is a comprehensive review of the model and that it is hard to avoid being impressed by Hunt's timely and rigorous scholarly contribution, and that its strength is usefulness rather than truthfulness, because of its strong stands on important issues.

Focuses on the use of short‐term price deals with regard to pricing. Introduces a set of subjective factors as predictors of price dealing intensity, in addition to traditional objective indicators. Reveals that retailers” perceptions appear to add to the structural imperfections in the market‐place. Suggests that inclusion of goal and perceptual variables may give market structure and industrial organization more powers.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

This article focuses on the effectiveness of the marketing measures aimed at the Norwegian tourist industry's associates in the international sales and distribution network, i.e. those who sell Norwegian tourist products in various export markets.

Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests that this is a particularly useful approach for the service or luxury products sectors. Bases the work on a survey into leisure‐time pursuits.